First of all, congratulations on your engagement! This is such an exciting time in your life. I’m sure you’re already envisioning all the details of your dream wedding. You’re going to love reading all about Modrn Company and why they are the wedding planners for you. Give them any vision, and they will make it happen. Enjoy reading our interview!
An Interview With
What services do you provide?
The Modrn Company is a boutique event and wedding design firm that provides concierge style, full-service event planning, design, and coordination.
From timeless affairs, elegant metropolitan parties, and scenic outdoor weddings, our specialty is creating one-of-a-kind weddings in unique and memorable locations from coast to coast.
What training & certification do you have?
The Modrn Company’s CEO and Creative Director, Ashley Davidson, holds a degree in Psychology, a post-graduate degree (with honors) in International Development, an MBA essentials program certificate from Rotman, and is a certified designer and wedding consultant with the Wedding Planners Institute of Canada (WPIC). Ashley has an extensive background in events and strategic planning for wedding couples, private companies, Non-Governmental Organizations and non-profits across Canada, the United States, and elsewhere around the world.
The Modrn Company team is composed of several qualified members who have worked in various events roles, such as events manager in a major luxury hotel for 15+ years, in addition to other members organizing large scale events in Montreal and the entire Okanagan region.
Why hire a wedding planner?
Simply put, we provide you with the time and ability to relax and enjoy your engagement and be active and present with your guests on your wedding day.
Event production is a massive undertaking that takes multiple trained professionals to execute. Hiring Modrn Company as your wedding planning and design firm means our experience, tools, techniques, and local connections will ensure your entire experience runs smoothly and successfully.
What makes your services unique?
Professionally designed and expertly produced weddings are our team’s specialty. From our partnerships with trusted and proven capable suppliers to our own particular experience and knowledge of the logistical details of venues, and digital design tools, our services extend far beyond the typical logistics of planning and dive deeper into design, delivery, and experience by incorporating your preferences, personality and hosting style to bring the full vision together. With a high priority placed on your and your guest’s experience, excellence and customization are at the forefront of our event designs.
Do you offer different packages?
Yes. Our Modrn Signature Service is a complete concierge service best if you value your time and are looking to enjoy the entire experience leading up to and on your wedding day. With our team providing a simple planning process, we present the best suppliers suited to your wedding budget and style, so you can sit back and relax while we make it all reality. Suitable for weddings of all sizes (including elopements), the focus will be on creating your tailored wedding experience.
Our Design and Coordination Service begins approximately 6 to 8 months before your planned wedding date. As certified design experts, we take your already secured logistical suppliers (such as, venue, transportation, and catering contracts along with arrangements made with your cake baker and musicians) and apply our signature design and management processes to bring those groups together as one cohesive team all serving your needs and wants. Far beyond colour palettes and themes, we focus on your likes, dislikes, style, and personal preferences when curating your wedding experience, a perfect balance between beauty and function, we ensure all the fine details are cared for and that you immerse yourself in the celebration that is your wedding day.
How long have you been planning weddings?
The Modrn Company has been planning weddings since 2017 after more than a decade of international event experience planning non-profit and corporate events around the world.
Do you have any favourite venues and caterers?
Absolutely! In our Okanagan market, we are very impressed with 50th Parallel Estate Winery, a dream destination wedding location for our clients coming from across the country. For higher-end boutique weddings and events, CedarCreek Estate Winery and Hotel Eldorado, and in the South Okanagan, 19Bistro@Fitz are favourites and of course the iconic Mission Hill Family Estate Winery as a special venue for our corporate client events.
We partner with venues that meet several important criteria for our clients, including preferring partners that have an experienced in-house chef and catering that are comparable to those found in world-class destinations.
We also look for venues that exemplify the best of their respective regions. More than just incredible views and reliable transportation, we seek out venues, caterers, and all other suppliers that genuinely understand, appreciate, and celebrate the wedding experience. Professional, trust-worthy and experienced event management teams make all the difference, and we work with the very best.
Please know we also have a preferred partner network that prioritizes advancements in sustainability, supports the BIPOC community, and are LGBTQ+ inclusive.
What is the best way to get in touch with you?
Visit our website: www.modrncompany.com or email our CEO and Creative Director Ashley Davidson at (ashley@modrncompany.com).
I’ve started planning but feel overwhelmed. Do you offer to jump in and take over?
Yes! Submit a request via our website and no matter where you are in your planning journey, we will pick everything up. Please know that we are now here to make your life easier every step along the way.
How far in advance are you booking?
For those seeking our fulsome Modrn Signature Service, it is best to book about 12 to 18 months in advance. Alternatively, for those seeking our Design and Coordination service booking between 6 to 8 months in advance of the wedding or event day is ideal.
Will you be present on my wedding day?
Yes, of course!
We have an in-house planning and design team that works with you from start to finish, which includes our Production and Coordination Team who will be on-site with you to bring the entire vision to life, while you enjoy and watch it all unfold.
Do you have any advice for engaged couples that you can share?
Take a deep breath!! Work with professionals and trust us to perform, so you can make amazing memories, drink the best champagne and soak in all that the day has to offer.
I hope you enjoyed reading all about everything Modrn Company has to offer. Are you looking for a photographer for your wedding day? Click here to view work by me and my husband- the Parsons Photography wedding photographer team. We would love to capture your special day!
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